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Christie Lawler is the founder and owner of CJL Consulting, a beverage marketing agency, and the WITI Group, a nonprofit female leadership in the food and beverage industry.   She is also the host of the Lawler Out Loud Mixing Up the Mainstream Podcast and an advocate on several industry boards.   Christie is recognized for her leadership, including being named "Innovator of the Year" (2022) and "Most Influential Beverage Strategist" (2021).   Christie discusses the emotional and relational benefits of the initiative, the challenges faced during conferences, and the importance of resilience and problem-solving.    Moreover, she emphasizes persistence and never misses deadlines, describing herself as a realistic optimist.   Website: CJL Consulting  LinkedIn: Christie Lawler   Previous Episode: iam823-founder-supports-national-hospitality-industry-and-future-female-leaders   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I A