The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators
3123: Yext and the Future of Search in an AI-Driven World
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:29:40
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Sinopsis
In this episode of the Tech Talks Daily Podcast, I explore the dramatic transformation reshaping search and digital discovery with Michael Walrath, Chairman and CEO of Yext. As AI tools like ChatGPT, TikTok, and Meta AI disrupt the traditional search model, businesses are grappling with the need to adapt their strategies or risk being left behind. With decades of reliance on Google’s algorithms, the rise of more conversational, AI-driven platforms signals a seismic shift in how consumers discover information. Michael brings a wealth of experience to the conversation, reflecting on his time leading Yahoo’s search advertising marketplace and the lessons learned when traditional models were challenged by new technologies. We discuss how search is not merely evolving but being redefined by AI, as fragmented platforms create both opportunities and challenges for businesses navigating this new digital environment. The episode dives into why structured data and content distribution are now critical for discoverabili