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Ashlan Glazier-Anderson is the founder and CEO of AshbeanPDX Marketing, a digital marketing and strategic communications agency that works with small businesses and nonprofits.   Ashlan is a professional Certified Marketer and Certified Digital Marketing professional with over 17 years of experience working in advertising agencies, corporate, retail, and national nonprofits.   Ashlan serves as a leadership advisor for the American Marketing Association and as the Board Secretary for the People's Nonprofit Accelerator.   She focuses on nonprofits and small businesses, often helping organizations without dedicated marketing teams by being that department and voice.   Her approach is collaborative, always explaining the rationale behind strategies and backing decisions with data.   She uses a color-coded calendar and a remarkable tablet to organize her day, prioritize tasks, and stay on track.   Ashlan advocates business owners to invest time early in creating SOPs and documentation for all key tasks.   She disc