New Rules Podcast

We’re kicking off the New Year by diving into the story behind New Rules—how it all began, the moments that shaped its vision, and the purpose driving its growth. From an unexpected inspiration during the NBA Finals to the journey of creating a movement that unlocks human flourishing, this episode is filled with insight, reflection, and inspiration for anyone ready to write their own rules in 2025. Key Takeaways: The Origin of New Rules: Every movement begins with a moment of clarity. For New Rules, that moment came during the NBA Finals, when a Jay-Z commercial reframed how success could be defined. This sparked the idea to create a collective that challenges traditional measures of achievement and helps people redefine success on their own terms. Moments That Define Us: Life offers defining moments that demand a response. Adrian and Bri reflect on how being aware of these moments—and choosing to act on them—can alter the trajectory of your life. These moments often come disguised as challenges, but they