The Rise & Conquer Podcast

Your good ol’ storybook side hustle turned into a massive brand that is now stocked in Adore Beauty and David Jones - how did that happen? Today on the poddy we chat with Raquel Bouris the founder of Who is Elijah and chat about her journey starting an ecom fragrance brand (which is hard given you can’t actually let people smell it). She takes us through:  How it transitioned from a side hustle to a full time job  How the brand got to be stocked in David Jones + Adore Beauty  Her hits and misses when it comes to marketing & operations  Establishing yourself in an already saturated market How she has built this business from the ground up while also being a mum of two (we couldn’t believe it either)  If you’re someone who is looking at starting their own brand, work in marketing or are just interested to know the behind the scenes in business then this ep is for you!