The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

How can advertisers navigate today’s fragmented media landscape and deliver better ad experiences for consumers? In this episode of Tech Talks Daily, I’m joined by Nada Bradbury, CEO of AD-ID, to discuss how universal ad-tracking solutions are transforming the ad-tech industry. As audiences seamlessly switch between linear and digital content, the critical need for a standardized system like AD-ID has never been more urgent. Nada explains how AD-ID provides a universal registry for creative ads—assigning unique identifiers to each ad, similar to UPC codes for products. This innovation addresses key challenges in the advertising world, such as ad frequency management, cross-platform measurement, and balancing personalization with consumer trust. The result? A better content experience for consumers and a more efficient, optimized approach for brands. We explore the findings of a recent Harris Poll survey highlighting the consumer impact of ad overload, with 61% of respondents stating that excessive ad frequenc