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3140: BigCommerce: Hyper-Personalization and E-Commerce Predictions For 2025

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Sinopsis

  What does the future of e-commerce look like, and how are emerging technologies shaping the industry? In today’s episode of Tech Talks Daily, I sit down with Michaela Weber, SVP and GM of Payments & Global Business Development at BigCommerce, to explore key trends and predictions for 2025. BigCommerce, a leading open SaaS platform, is driving innovation for businesses of all sizes, and Michaela offers a front-row view of the transformative changes ahead. We discuss the role of advanced AI models in enhancing e-commerce experiences, from personalized product recommendations to dynamic pricing and predictive analytics. Michaela explains how AI is enabling brands to create hyper-personalized customer journeys while optimizing inventory and supply chains with IoT and automation. However, with these innovations come challenges, including the need to balance personalization with privacy concerns and ensure cybersecurity in an increasingly complex digital landscape. Cybersecurity is a major focus