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In this special episode, Gresham Harkless focuses on the concept of pretotyping and its importance for entrepreneurs and builders.   Gresham emphasizes that pretotyping helps entrepreneurs test, validate, and refine ideas before fully committing to them.   Testing ideas quickly with minimal investment allows businesses to iterate based on real-world feedback, leading to better results in the long run.   The episode underscores that entrepreneurship is about problem-solving and validating your assumptions with the audience.   Gresham advises entrepreneurs to focus on gathering feedback early, whether through surveys, pilot events, or test products.   Topic: Pretotyping Business Pillar (cbnation.co/pillars) : Entrepreneurship Business   Snippet from IAM CEO Podcast Episode: iam2110-founder-and-ceo-specializes-in-small-group-international-culinary-trips CEO Hacks: - The Right It by  Alberto Savoia: https://amzn.to/3C3vMrR - The Lean Startup: https://amzn.to/3DEPriq Other Resources: - Subscribe to CEOFlix - ceo