Sportsmen's Nation - Big Game | Western Hunting

In this episode of the Range Podcast, hosts Ricky Brule and Jake Hollywood Iverson discuss their experiences at the 2025 Archery Trade Association (ATA) show in Indianapolis. They are joined by Rory O'Loughlin, CEO of Vapor Trail Archery, to reflect on the unique atmosphere of this year's show compared to previous years, the successful launch of their new product, the Victor arrow rest, and the innovations that set it apart in the market. The conversation also touches on the emotional connection to product development, the importance of networking within the industry, and personal anecdotes from the show, culminating in a tribute to Jarrod Fondie, the pioneer of limb-driven technology. The episode concludes with thoughts on the future of Vapor Trail Archery and the excitement surrounding their new offerings.TakeawaysThe ATA show atmosphere is unique and collaborative.The Victor arrow rest has been well-received by dealers.Networking at the ATA show is crucial for industry relationships.Emotional connections t