They Create Worlds
Ray Kassar
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:27:11
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Sinopsis
TCW Podcast Episode 226 - Ray Kassar Ray Kassar rose from humble beginnings to become a talented, savvy, and personable executive. He began his career in the textile industry at Burlington Industries, where he eventually became president of its most profitable division. However, after the unexpected passing of Burlington’s head, Kassar faced ageism and cronyism, which stifled his advancement. Despite climbing the corporate ladder again, he was passed over for a more tenured executive. Leaving Burlington, Kassar founded a company importing Egyptian cotton for the U.S., where he planned to work until retirement. However, Manny Gerard of Warner Communications recruited him to stabilize Atari after its recent acquisition. Kassar’s leadership introduced a robust marketing strategy, reduced manufacturing defects, and turned Atari into a massive profit center. Though his rapid adaptation to the gaming industry sparked some resentment and controversy, Kassar’s impact on Atari was undeniable. His story is one of nua