Disruptive Ceo Nation

Can everyone tell when you use AI to write copy to write ads? Alex Persky-Stern, CEO of Waymark, is at the forefront of harnessing generative AI to transform video advertising for small businesses. He champions the idea that AI can significantly enhance the creative process, allowing for the production of high-quality video ads that small businesses might not have been able to achieve otherwise. Under his leadership, Waymark is pioneering projects that push the boundaries of content production, showcasing the potential of AI to revolutionize creative storytelling and advertising strategies. Alex envisions a future where AI-driven creativity not only optimizes and automates content creation but also maintains the authentic human touch necessary for genuine audience engagement. Here are the highlights of our discussion: - AI technology is driving innovation in the creative field, particularly in video ad production for small businesses. By analyzing brand assets and language, companies like Waymark can cre