Global Product Management Talk

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Lean concepts are being applied across organizations, but what about applying them to marketing? To explore how Lean benefits marketing, I talked with someone who has helped many organizations fuse Lean practices into marketing. That person is Joe Dager. As product managers are frequently involved with aspects of marketing, I thought these concepts would be important to share, which is why I asked Joe to join me on The Everyday Innovator. Joe Dager describes himself as the chief antagonist of Business901, a firm specializing in bringing the continuous improvement process to sales, marketing, and service.  His process thinking comes from over thirty years in marketing within a wide variety of industr