Global Product Management Talk

TEI 060: Design Thinking for greater innovation – with IBM Design Director Karel

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Sinopsis

Global Product Management Talk is pleased to bring you episode 060 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About our Guest: I expect you’ll enjoy this wonderful discussion with the world-wide director of design at IBM, Karel Vredenburg. In this role, he leads design efforts, applying Design Thinking. He also conducts organizational transformation design workshops with senior executives at major companies around the world. Karel introduced User-Centered Design at IBM in 1993 and assumed a company-wide role only two years later. He has written over 60 conference and journal publications, authored a book titled “User-Centered Design: An Integrated Approach,” contributed chapters to other edited books, and has served as editor for special issues of notable design journals.  He also hosts the Life Habits podcast, which helps you lea