Global Product Management Talk

Global Product Management Talk is pleased to bring you episode 057 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  The Lean Startup approach has brought a lot of visibility to the importance of getting out of your office and interacting with actual customers. And you do that so you can understand the details of their problems related to the solution or product you envision as a product manager and innovator. A framework called Jobs-to-be-Done can make a big difference. When used properly, it positions product managers to greatly increase the success of the products they develop – because the products are solving a real job the customer has in a way the customer recognizes as being most valuable to them and easiest to choose. To learn about this framework, I went to the source – the person who runs the website http