Global Product Management Talk

Global Product Management Talk is pleased to bring you episode 019 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Ethan Appleby is a Design Thinking practitioner and coach. He used Design Thinking to create the last company he founded, Vango, which makes it easy for anyone to select and purchase original art. In the interview he shares the 5 steps of Design Thinking. Empathy: learning about the audience you are designing for. Be curious instead of leading the conversation to a conclusion you already formed.Definition: constructing a point of view organized by needs and insights, based on your results from step 1.Ideation: a group brainstorming process to generate ideas using the “yes and…” technique to build upon each others’ ideas and create as many as possible in short sprints. Another tool is to ask “how might we…” focus