Global Product Management Talk

Global Product Management Talk is pleased to bring you episode 015 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Rowan Gibson is a best-selling author and sought after speaker. His latest book is “The Four Lenses of Innovation.”  Earlier this year he received the 2015 Global Leader of Innovation Award. Highlights from the discussion include:  How do we come up with the important insights that lead to breakthrough ideas? That is the purpose of the “4 Lenses” – a focus on the front end of the fuzzy front end.First Lens.  Challenging Orthodoxies, which is questioning entrenched beliefs and assumptions and then exploring new and unconventional answers. These are people who don’t want to just play the game, they want to reinvent the game.Second Lens. Harnessing Trends – recognizing the future potential of emerging developments