Global Product Management Talk

Global Product Management Talk is pleased to bring you another episode of The Everyday Innovator. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. George Farkas is CEO of an electronics engineering service company in the Pacific Northwest called Tsuga Engineering. His company creates portable power components for electronic devices, such as integrated power in backpacks and business cases. Over his career George has helped several companies develop products that provide customers value.  He is also certified as a New Product Development Professional (NPDP) by the Product Development and Management Association (PDMA). Highlights from the discussion include: The winning product formula is developed by studying the customer and collaborating as a cross-functional team to deliver what the customer values.Using aggregate market data only, in isolation from real customers, results in a “me too” product