Ed Mylett Show

Imagine growing up in a tiny town where the streetlights are candy canes, and the population barely breaks 2,000. From North Pole, Alaska, to building a nine-figure apparel empire, Heidi Somers Guzman—better known as Buff Bunny—has a story that will challenge how you think about fear, failure, and success. Heidi turned heartbreak and setbacks into stepping stones to create the Buff Bunny Collection, one of the most empowering brands for women worldwide. In this episode, Heidi shares the pivotal moments that shaped her journey, from confronting her "inner mean girl" to taking a leap of faith with a one-way ticket to the lower 48. We unpack her transition from shy homeschooled kid to social media trailblazer, and how her decision to "date herself" for a year completely transformed her confidence and outlook on life. You’ll hear how she tackled her fear of the gym and turned it into a brand that inspires women to embrace their strength—physically, emotionally, and mentally. Heidi’s story isn’t just about busin