Second Act Stories

Justin Farmer is one of the most recognizable people in Atlanta. He spent 17 years as the evening news anchor on WSB-TV, Atlanta’s top-rated news station, and one of the biggest local market news stations in the country. News was a Farmer family business; Justin’s father, Don Farmer, was an ABC news correspondent, a founding CNN anchor, and later the evening news anchor on WSB in Atlanta, a job he held until 1997. Ten years later, Justin landed the same job, at the same station. But let’s rewind: this all meant that Justin grew up with an inside track to history. While he graduated from Boston College with a degree in political science, his family legacy and several internships at WSB naturally led him to broadcasting. His first TV job was as a sportscaster in Albany, Georgia. But a life in TV news is nomadic, and Justin moved from market to market before eventually landing back home in Atlanta and working for WSB. In 2007, he finally landed at the anchor desk. Everything was going well until the early 2020s,