Rethink Real Estate

In this informative episode of 'Rethink Real Estate,' host Ben Brady is joined by Chris Cochran, the Director of Marketing for Harcourts Auctions, to explore the intricate aspects of email marketing strategies in real estate. They delve into the challenges and solutions for preventing emails from being flagged, ensuring emails reach their intended recipients effectively. Chris offers deep insights into the technicalities of email systems, such as DKIM settings and the importance of warming up email domains to maintain a healthy sender reputation.The conversation covers practical tips for real estate professionals on how to manage large databases without triggering spam filters, strategies for segmenting email lists, and the benefits of consistent, value-driven communication to enhance open rates. They also discuss how to handle bounced emails and the significance of using analytics to monitor email performance.Timestamps & Key Topics:[00:00:00] - Introduction to Challenges in Email Marketing for R