Nonprofit Snapcast

Colleen Cook is the Chief Business Officer for High Tide. We talk at length about computerwork vs peoplework, and how High Tide's unification of data makes data management universally useful for the entire nonprofit. Among the things we discuss: Unified, comprehensive data for nonprofits: Nonprofits deal with a lot of data points, but too often that data is siloed, making it difficult to see the complete picture. Streamlined data allows nonprofits to make fully informed decisions about donor relationships, communication strategies, etc. This is especially important because nonprofits tend to deal with higher levels of employee churn, meaning that data points can be lost when employees leave the organization if streamlined processes are not in place. Technology lag in the nonprofit sector: Nonprofits tend to be years behind other industries when it comes to technology development & adoption. Fundraising vs. sales: Fundraising and sales at times use similar strategies and concepts (i.e. digital engagemen