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Luke Lintz is a 25-year-old dynamic entrepreneur and CEO of HighKey Enterprises, specializing in social media management for the aesthetics and cosmetics industries.   Luke is known for his relentless work ethic and innovative strategies in the digital marketing space, having worked with A-list celebrities like Kevin Hart, Cardi B, and Nicki Minaj.   Luke’s business evolved as they began focusing on social media marketing and branding. Around 2018-2019, they developed a unique strategy called HighKey Clout.   Eventually, the business shifted focus toward the aesthetics, wellness, and medical spaces, narrowing down its target market and seeing great success with this approach over the past year.   He emphasizes that business success often involves losing money and having a risk appetite is crucial.   Luke also believes in leading by example and showing discipline in business and personal life, which has helped him grow as a leader.   He recommends listing all the tasks an entrepreneur does, ranking them by wha