Social Science Bites

A new people has emerged in the digital age, that of ‘internet famous’ celebrities. And that new people has a class of social scientist focused on studying them, the digital anthropologist. Crystal Abidin, a professor at Australia’s Curtin University and founding director of the Influencer Ethnography Research Lab there, is such as digital anthropologist. Her research covers influencers – both adult and child and the general pop culture centered on social media, especially in the Asia Pacific region. In this Social Science Bites podcast, Abidin offers interviewer David Edmonds a metaphor to understand how her cyber-ethnography and digital anthropology work in practice. “I often think of anthropologists as Mars rovers that you throw into these unknown planets, and slowly but surely, we roll around the planet looking for bits of data, bits of material that might be new or novel. We're not going for quantity and volume at this scale. We're looking for what's neglected, unseen, sidelined by the margins, not