Theschoolhouse302 #onethingseries Leadership Podcast

School leaders who want to build a strong school brand recognize the importance of learning specific skills to do so effectively. This month Joe and T.J. offer two books that reinforce their 5 ways that school leaders can think like a marketer and tell your school’s story. Culture is King--Marketing is about who you are, not what you are Great Brands Make a Difference--Marketing is about innovation and leadership First Follows Matter--Marketing is about knowing “the others” Stand Out Amongst the Crowd--Marketing is about being unique Show Up Regularly--Marketing is about being consistent Joe’s Pick: The Power of Small: Why Little Things Make All the Difference Featured Authors: Linda Kaplan Thaler & Robin Koval Joe is a huge fan of Thaler and Koval’s work. The Power of Small is born from the genius that has birthed some of the greatest marketing advertising campaigns that we are familiar with. The simple mention of Aflac and our mind immediately goes to the duck. Enough said, they’ve done their jobs. W