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Crystale Spearman is the founder of Eye Imagery, a photography business primarily focused on headshots for entrepreneurs and business owners.   Crystale organizes a monthly event called “Smize and Socialize” for female entrepreneurs, business owners, and bloggers, where they can network and get free headshots.   Crystale discusses Eye Imagery, focusing on her work with headshots, primarily for entrepreneurs and business owners who need professional photos for business cards, websites, and social media.   She emphasizes the importance of professional headshots for entrepreneurs, which are different from selfies and require a more thoughtful approach to ensure they look polished and professional.   Crystale learns the value of narrowing her niche and building her brand around what she truly loves to do.   Website: EYEImagery  LinkedIn: Crystale Vail Spearman   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Vol