The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Can AI truly revolutionize customer experience, or is it just another overhyped tech trend? While most organizations recognize AI’s potential, many are still struggling to scale AI beyond pilot projects. So, what’s holding them back? In this episode, recorded live at the X4 Summit in Salt Lake City, I sit down with Isabelle Zdatny, Head of Thought Leadership at Qualtrics XM Institute, to explore the $860 billion opportunity AI presents for customer experience. We discuss why only 12% of organizations have a company-wide AI strategy, the disconnect between AI ambition and execution, and how companies can break free from what she calls "pilot purgatory." Key topics include: The three biggest ways AI will unlock business value—from productivity gains to revenue growth and operational efficiency. Why AI needs to be top-down and outcome-focused—not just a shiny tech experiment. The rise of Agentic AI—AI that doesn’t just assist but autonomously manages entire workflows. How leading companies are using AI to predi