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IAM2420 - Leads: To Buy or Not to Buy?

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Sinopsis

In this special episode, Gresham Harkless acknowledges that he has the advantage of an additional marketing company, but he recognizes that growth and success don’t come instantly and that there’s a lot of experimentation involved.   He notes that he hasn’t worked with franchise brokers, franchisees, or anything related to franchising before, which means it’s all new territory for him. Despite this, he’s excited about the opportunity, as it could open up a new avenue for leads and business growth.   Gresham believes that buying leads is always an option but wonders if it makes sense to pursue it immediately or if he should give other strategies a chance first.   Gresham reflects on the importance of understanding one’s comfort zone when making decisions, particularly when people are dissatisfied with their current jobs or situations and looking for new opportunities.   In addition, he considers that the number of people interested in buying franchises isn’t as large as those interested in digital marketing, b