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Dean Stanzel is the founder of Top of Mind Gifts and Strategic 3D Cards. Dean’s business focuses on providing creative and memorable gifts, such as Cutco knives and pop-up cards.    Dean emphasizes his mission to create Top of Mind Awareness through carefully chosen gifts. He explains that having a client say they would refer you doesn’t automatically mean they will; it’s all about staying fresh in their minds.    He believes it’s important to understand your clients and employees, taking time to empathize with their needs and frustrations.   Dean highlights the importance of truly understanding and connecting with others, whether clients, employees, or colleagues.    Dean recommends the book "Giftology" by John Ruhlin, which teaches how to use gifts to build strong relationships and foster business growth.   In addition, Dean emphasizes the importance of creating an environment where people feel valued and appreciated, which drives them to put in extra effort and go the extra mile for the organization.   Web