Work On Your Game: Mental Toughness, Confidence & Discipline From A Professional Basketball Athlete

You’ve heard of demographics—age, income, location. But psychographics? That’s where the real connection happens. In this masterclass, I break down the difference and explain why understanding how people think is more important than just knowing who they are. I share how psychographic alignment helped me build a loyal audience, even after I stopped making basketball content.  If you want people to stick with you long-term, this is a must-know. Let’s get into it—part one of a two-part series! Show Notes: [08:23]#1 People don't care how much you know until they know how much you care. [16:48]#2 The stuff that you actually deliver does not matter nearly as much is that people feel aligned with you mentally, emotionally and with your values and principles.    [23:48]#3 People buy into personalities more than they buy into anything that is rational or logical.  [30:44]Recap Episodes Mentioned: 1364: Rejection Marketing: Drawing People In By Turning Them Away Next Steps: Text Dre Baldwin: Text Dre at 1.