First Day Podcast
Failed Stewardship Leads to Failed Fundraising
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:18:53
- Mas informaciones
Informações:
Sinopsis
In this episode of The First Day podcast, host Bill Stanczykiewicz, Ed.D., is joined by Geah Pressgrove, Ph.D., professor at West Virginia University and public relations maven-turned-research powerhouse, to explore the mighty mechanics of donor stewardship. Dr. Pressgrove pulls back the curtain on her groundbreaking 2017 research that distilled 26 donor engagement practices into five clear stewardship buckets: relationship nurturing, reporting, responsibility, regard, and recognition. These aren’t just academic abstractions—they’re real-deal tools nonprofit professionals can use to build better relationships with their donors, based on both personal touch and public acknowledgment. The discussion dives deep into the nuance of reciprocity, revealing that while public recognition might seem like a win, it can actually backfire, sparking donor mistrust if they suspect funds are being funneled into fancy galas rather than mission impact. Dr. Pressgrove emphasizes the difference between “regard” (a warm, persona