Iu Media School

What do the Target Circle Card community giving initiative and Patagonia's involvement in environmental issues have in common? Both are examples of corporate social responsibility (CSR) efforts aimed at promoting societal good. In comparison, social advocacy theoretically benefits a portion of a company's stakeholders, but often involves navigating controversial, typically political, issues. Media School associate professor Nicholas Browning discusses how corporate organizations determine which initiatives align with their mission and enhance their reputation with their target audience. Special thanks to host Lydia Norton, producer Betsy Leija, and intern Alice Racek. Original music was created by Avi Forrest and Natalie Ingalls.