Rethink Real Estate

Ben Brady explores the dynamic world of buyer search behaviors, focusing on insights gleaned from Zillow and a leading UK real estate portal. Delve into the psychology of real estate consumers and how their initial preferences often shift towards properties at higher price points than initially anticipated.Ben discusses the surprising statistics that reveal 70% of buyers end up purchasing homes that differ from what they first described to their agents. He highlights how these insights can revolutionize marketing strategies and broaden the scope of potential buyers through effective perceptual marketing techniques.The episode also covers how auction-based marketing can attract a wider audience by appealing to both logical and emotional buyer responses. Join Ben as he unpacks the complexities of buyer decisions influenced by various marketing platforms and the potential of auctions to enhance property visibility and desirability.Timestamps & Key Topics:[00:00:00] - Introduction to Buyer Search Behaviors an