I Am Ceo Podcast Powered By Cbnation.co & Blue 16 Media #iamceo

Gresham Harkless delves into the importance of leveraging Virtual Assistants, especially in businesses like franchise brokerage or digital marketing.   He highlights how VAs can help amplify productivity by taking over tasks that otherwise consume valuable time, allowing business owners to focus on higher-priority activities.   Gresham shares that he’s moving toward co-brokering deals instead of trying to control every part of the process.   Moreover, he advocates hiring a VA as soon as possible, even if it's just for a few hours a week, to gain experience in managing remote workers. This experience is invaluable for understanding how to oversee tasks and communicate effectively with people working remotely.   Gresham explains how his VA Leona helps manage the CRM system by taking calls and following up on leads, so he can focus on generating new opportunities.    He reiterates the value of delegating office tasks to free up more time for growth-driving activities, such as lead generation or working with pote