Pps Pricing Podcast

How can businesses leverage pricing analytics to optimize profitability at every stage of the customer journey? In this episode, Kevin Mitchell sits down with Fred Puech, founder of Keenalytix, to explore the key pricing touchpoints—everyday pricing, promotions, and loyalty programs—and how companies can use data-driven strategies to enhance revenue.Fred shares insights from his 15+ years of experience and over 120 completed pricing projects, breaking down the essential analytics tools businesses need, common pricing pitfalls to avoid, and practical steps to implement a winning pricing framework.