Richer Soul: Life Beyond Money. You Got Rich Now What? Focus On Freedom, Abundance, Financial Security, Early Retirement, We

The Alcohol-Free Lifestyle   In this episode of Richer Soul, we explore the intersection of high performance, mental clarity, and living alcohol-free with James Swanwick — entrepreneur, investor, author, and former ESPN anchor. James shares his personal journey from journalism to broadcasting to launching a movement that empowers executives and business leaders to live their best lives without alcohol. His insights challenge cultural norms, offering a neuroscience-backed framework to help high achievers make better life decisions.   Key Takeaways: Alcohol Doesn’t Serve High Performers. James emphasizes that alcohol is often a socially accepted blocker to achieving clarity, focus, and true happiness. For those aiming for high performance, even moderate drinking can have a compounding negative impact on energy, sleep, and decision-making. The Power of Identity Change. Rather than "quitting" drinking, James reframed his identity to become someone who simply "doesn’t drink." This subtle shift removes willpower f