Agency Nation Radio - Insurance Marketing, Sales And Technology

On this episode of Agency Nation Radio, we meet Michelle O'Connor, president of O'Connor Insurance Associates in Charlotte, North Carolina. When O'Connor and her husband started their insurance agency 25 years ago, they knew from the very beginning that joining the Independent Insurance Agents of North Carolina (IIANC) was a must. Michelle knew of other successful agents that belonged to the Big “I" and also knew of the association's industry advocacy efforts. While O'Connor's initial involvement with the association was with the state's young agent committee (YAC), she became more involved when she was asked by Kelley Erstine, IIANC's CEO at the time, to become part of a special committee charged with analyzing member benefits. Since then, she has served in numerous committees and is currently the national director for IIANC. “I've always been a super strong advocate of political action committees (PACs) on both the national and state association level,” she says. “Our insurance system in North Carolina i