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Sinopsis

I sit down with Chris Hewish, Chief Strategy and Communications Officer at Xsolla, and Lee Jacobson, Senior Vice President of Business Development for Web3 at the same company. Together, they share how Xsolla is helping game developers adapt to the rapidly shifting digital economy by bridging blockchain innovation with proven business models in the gaming world. Xsolla is no stranger to transformation. With over two decades of experience and more than 2,500 games monetized through its platform, the company is once again stepping into a leadership role—this time at the intersection of Web3 and gaming commerce.  One of the headline announcements we discuss is the launch of Xsolla ZK, a new blockchain-powered solution built on ZKsync technology. It’s designed to scale Web3 experiences in a way that’s secure, accessible, and meaningful for developers and players alike. We explore the "digital backpack" concept that sits at the core of this initiative. This isn't just a marketing buzzword—it’s a player-owned inven