The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

What does it take to simplify the chaos of multi-vendor data protection while keeping sovereignty, scalability, and automation firmly in sight? In this episode, I’m joined by Thomas Bak, CEO of Auwau, to explore how his company’s Cloud Utility platform is helping managed service providers and enterprise IT teams redefine control and efficiency. I had the pleasure of meeting Thomas at the IT Press Tour, where he shared not only the story behind Cloud Utility but also how Auwau is supporting white-labeling, API-first workflows, and fully integrated billing automation.  This isn’t about adding yet another tool to the tech stack. It’s about building a self-service-first platform that acts as a single control point for complex, multi-tenant environments. Cloud Utility enables service providers and internal IT departments to operate with greater transparency and agility, from backup and object storage to role-based access and recurring billing. Thomas also opens up about why many customers still demand on-prem dep