Dreamcatchers

What happens when your business becomes your identity, and you sell it? Julie Cole, co-founder of Mabel’s Labels, went from lawyering to label-making, raising six kids while helping build a household name from her sister’s basement. She opens up about the unexpected acquisition, how her team navigated co-founder dynamics, and the emotional complexity of stepping back while staying connected to the brand. Expect stories of scrappy beginnings, smart business moves, the real challenges of exiting with multiple partners, and how to redefine purpose after the deal is done. If you've ever wondered what success looks like on the other side of the sale, this conversation pulls back the curtain.  [01:26 – 07:26] From Basement to Brand Intro & Vision: Julie introduces herself and the idea Bootstrapping: Four founders and personal drive kickstarted the venture Real Need: A product born from personal challenges Validation: Early word-of-mouth proved the concept [07:26 – 16:44] Building the Machine Team Dynamics