All In With Rick Jordan

In this episode, I dive deep with social media marketing powerhouse Cassie Petrey. She's the brains behind iconic artists' social presence including the Backstreet Boys, Britney Spears, and others. Cassie's journey from 12-year-old fangirl creating a Backstreet Boys newsletter to Forbes 30 Under 30 entrepreneur reveals how authentic passion drives success. We tackle the challenges of celebrity social media management, creating real human connections for public figures, and the growing importance of verification across platforms. Cassie drops knowledge on how she helps massive artists stay grounded and relatable despite their extraordinary lives, plus shares invaluable advice for women breaking into male-dominated industries. Her take on building a career from true passion rather than chasing what others want is something every entrepreneur needs to hear. Whether you're building your own brand or just fascinated by how celebrities navigate the digital world, Cassie's insights will completely change how you vie