First Day Podcast
Put the Funny in Fundraising
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:17:17
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Sinopsis
In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D. sits down with Mark Mayer, Ph.D., clinical associate professor at the Kelley School of Business and former brand manager turned humor scholar, to explore the serious power of being funny in fundraising. Mayer’s deep dive into advertising and branding reveals that humor isn’t just a crowd-pleaser, it’s a message-multiplier. “You don’t want it just to be funny,” Mayer notes, “you want it to achieve something, like increasing donations or building trust.” It’s not about getting laughs for laughs’ sake. It’s about crafting meaningful connections, with a wink and a smile. But before you throw on a clown nose at your next gala, hold your horses. Humor, Mayer warns, is a double-edged sword, one that can charm or cut depending on how it’s wielded. Missteps in tone can make a joke go from “ha-ha” to “uh-oh” real quick. The key is context. Know your audience, stay far away from controversial topics, and when in doubt, test t