Rethink Real Estate

Ben Brady is joined by Harcourts Auctions’ Director of Marketing, Chris Cochran, to break down the art of text message prospecting in today’s noisy digital landscape. With spam filters tightening and consumer skepticism rising, how can agents make SMS outreach both effective and authentic?Ben and Chris dive into their firsthand experiences building successful text strategies that have led to real listings, real conversations, and real conversions. From choosing the right platform and area codes, to writing messages that feel human, they share the tactics that have produced up to a 30% response rate—without ever dropping a link. Learn how personalization, smart timing, and a separate text line can completely change the game for real estate outreach.Tune in for a candid conversation on how to balance compliance, creativity, and consistency when texting buyers, sellers, and agents. This episode is packed with actionable advice for agents who want to cut through the noise and create meaningful conversations at sc