The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

What does it mean to be a digitally engaged customer in 2025? That question sits at the heart of my conversation with Kim Storin, Chief Marketing Officer at Zoom. Just two days into her role, Kim brings a fresh perspective shaped by decades of experience and a track record of building and transforming iconic brands. She joins me to discuss the evolution of Zoom, the changing expectations of modern customers, and how the CMO role is being redefined in an era of AI-powered transformation. In this episode, Kim shares how Zoom is expanding far beyond meetings. Most people know Zoom for its video conferencing, but the platform now includes capabilities across events, webinars, contact center, email, scheduling, and employee engagement. Zoom is evolving into a complete communications and collaboration platform, and Kim offers insight into how her team will help shift perception while staying laser-focused on customer outcomes. We explore the shift from performance-heavy marketing to a more balanced approach that re