Rethink Real Estate

In this episode of Rethink Real Estate, host Ben Brady breaks down one of the most important (and ignored) tools in real estate: follow-up. Whether you're dealing with buyers, agents, or just general inquiries, your ability to follow up with intent can make or break your results — especially when working in a time-sensitive auction environment.Ben walks you through the actual follow-up system used by the Harcourts Auctions team, covering everything from initial inquiry to auction day. You’ll hear how to collect and organize buyer data, automate outreach via text and email, and trigger follow-ups that push people to take action — even when they’ve gone cold.This isn’t just for agents using auctions — if your current follow-up strategy relies on “they’ll call if they’re interested,” it’s time to rethink it. The right follow-up creates urgency, builds trust, and opens the door for long-term relationships. Learn how the top agents in the business are doing it.Timestamps & Key Topics:[00:00:00] - The biggest m