All Things Book Marketing

In this episode of the All Things Book Marketing podcast, Sandy Smith from Smith Publicity converses with collegues and industry powerhouses Janet Shapiro, Vice President of Publicity, and Senior Publicist, Sophia Moriarty.They delve into innovative strategies for gaining attention in the book promotion world, emphasizing the crucial role of authors in collaboration with their publicists.Key topics include the shift towards direct media connections with experts, the importance of maintaining active engagement on platforms like LinkedIn, the evolving landscape of publicity, and the power of niche media for book sales and personal branding.The discussion highlights the value of patience and consistent effort in building long-term media relationships and leveraging social media for effective book marketing.00:00 Introduction and Guest Introduction01:13 New Strategies in Publicity02:04 Collaborative Approach with Authors03:08 Direct Media Connections06:07 Effective Use of LinkedIn09:36 Building Long-Term Media Re