Marketplace Tech With Molly Wood
Artificial ingredient: Cooking up new snacks with aid of AI
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:06:28
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Sinopsis
One of the more hopeful scenarios for how artificial intelligence could affect jobs is that it would take over more of the boring grunt work and free up humans for loftier pursuits.Mondelez, the company behind many of America’s favorite snacks, like Oreo cookies, Sour Patch Kids candy and Ritz crackers, is trying to do just that — using AI to speed up innovation for food scientists and give their taste buds a break.Marketplace’s Meghan McCarty Carino spoke with Wall Street Journal reporter Isabelle Bousquette about how AI is changing the snack game. The following is an edited transcript of their conversation.Isabelle Bousquette: When they are, you know, creating these new recipes, it used to be a process that was, you know, fairly trial-and-error based, and the process is still fairly similar now with this AI tool, except what the AI is doing is it’s giving the scientists the ability to actually go in and tick the box for the flavor characteristics that they’re looking for. They can tick a box if they want it