Marketplace Tech With Molly Wood

This story was produced by our colleagues at the BBC.Have you ever found yourself angry or outraged at a piece of content on social media? A disgusting recipe or shocking opinion? It could be intentional.Social media influencer Winta Zesu freely admits that she provokes for profit.“Every single video of mine that has gained, like, millions and millions of views is because of hate comments,” she said.The 24-year-old estimates she made $150,000 last year by exploiting an online trend known as rage-baiting.“Literally, just if people get mad, the video is gonna go viral. I can make money on TikTok. Instagram is paying, like, YouTube pays you. So I was like, OK, I’m just gonna post everything on every platform.”She’s part of a growing group of online creators making rage-bait content, where the goal is simple: record videos, produce memes and write posts that make other users viscerally angry, then bask in the thousands, or even millions, of shares and likes.“The more content they create, the more engagement they