Work On Your Game: Mental Toughness, Confidence & Discipline From A Professional Basketball Athlete

Today is Part 2 of my series Marketing Things You Should Know. If you didn’t hear Part 1 yet, go check it out so you know where we’re starting from. Each part connects, and I don’t want you missing anything important. Let’s get into it. Show Notes: [01:56]#4 The biggest companies sell identities, not products, or they sell in identity, not a product. [08:07]#5 A strong brand does the marketing and selling for you before you start marketing and selling. [18:04]#6 Your best customers are already your customers. [22:44]Recap Episodes Mentioned: 2840: How To Get The "Second Dollar" In Business Next Steps: ---