The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

3263: How Neo4j and Graph Databases Help Enterprises Make Smarter Decisions

Informações:

Sinopsis

How do you uncover misinformation and financial fraud hidden in plain sight across thousands of digital platforms during a global election cycle? In this episode, I spoke with Jim Webber, Chief Scientist at Neo4j, to explore how graph database technology is being used to expose coordinated disinformation campaigns, empower AI systems, and help enterprises manage the complexity of modern data. At the heart of our conversation is the story of the ElectionGraph Project, where Syracuse University used Neo4j's graph technology to investigate political ad spend on Meta platforms. What they discovered was not just political messaging, but sophisticated scams disguised as legitimate campaigns. These efforts, targeting civically engaged users, used merchandise giveaways as a front to harvest credit card details and enroll victims in recurring billing traps. Traditional analytics would have struggled to trace these relationships, but graph databases allowed researchers to map and understand the deeper connections betwe