Whats My Thesis?

257 Building a Gallery from the Ground Up: Materiality, Mentorship, and Making Space with Rhett Baruch

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Sinopsis

  In this episode of the podcast, host Javier Proenza is joined by Rhett Baruch, founder of the contemporary art space Rhett Baruch Gallery, for a candid conversation that moves fluidly between car culture and curatorial strategy—touching on everything from VTEC engines and flat-plane V8s to the architecture of gallery identity in Los Angeles. Baruch discusses his unconventional journey from car enthusiast to gallerist, tracing how a passion for craftsmanship, aesthetics, and the tactile qualities of objects evolved into a sharp curatorial practice. With no formal background in the art world, Baruch speaks to the DIY spirit that shaped the gallery’s beginnings—from styling vintage design vignettes in his historic Little Bangladesh apartment to leveraging Instagram to cultivate a following of interior designers who would become his first collectors. Throughout the conversation, Baruch emphasizes materiality, intention, and relationships over trend-chasing or institutional pedigree. His eye for precision, born